If you want to get a functional domain, you should do your homework. One thing that you will have to do is to find similar sites and check out your competitor’s domain names. In this case, you will have to browse the available domain names using keywords or domain names by using domain name search tool. Besides, you should also know when the domain was old last, for how much and the web broker. One thing that you should know is that a popular domain is likely to have more public resale.
Also, you should buy domains that are easy to type and remember. It is recommended that even when you want to optimize your site, you should have a domain name that people can remember and type. This will require you to avoid odd spellings, hyphen, and numbers among other complicated characters. In this case, it should be that anyone getting the name should know how to type it. Besides, you should also avoid words that has more than one spelling as your visitors may get confused and mistype the name. Apart from that, you can still purchase the two names and direct your visitors to the one that you like most.
Not only that but you should also avoid vernacular terms. Therefore, it is recommended that you avoid jargon terms when buying domain names and choose a name that will be meaningful in many years to come. Because of that it will make your name to be understood and remembered by non-native speakers. This will not help you in international, national and regional platforms but it is also the key in the local setup.
Apart from that, you should also buy a shorter domain. You find that people will always have problems remembering more extended domains and this will also increase the chances of misspelling one of the words. You find that most of the excellent single word domains are long gone, but you can still use them by being creative to avoid more extended domains. Like one thing that you can do if you have a single word that you want to use, you should try adding a verb or adjective in front of it as see if those variables will be available. It is essential to note that the domain name is your brand and you should make sure that it matches how you would like the people to think of you.
Apart from that, you should also avoid trademarked domains. One thing that you should know is that using a trademarked domain is confusing the people as this will mean that you are opening up for having a complaint filed against you which may see you giving up the domain.